Blink - thin slicing

Malcom Gladwell talks of thin-slicing, the ability of the mind to create patterns with little information, so that intuition can guide you, as opposed to large volumes of data analysis.

• John Gottman is a researcher well known for his work on marital relationships. His work is explored in Blink. After analyzing a normal conversation between a husband and wife for an hour, Gottman can predict whether that couple will be married in 15 years with 95% accuracy. If he analyzes them for 15 minutes, his accuracy reduces to 90%. This is one example of when "thin slicing" works.^[2]